The Crowd, headed up by charismatic visionary Jim Woods was introduced to putitout in the first half of 2013. Â They were working with another agency for a rebrand.
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The site acts as a hub for the orginisation's messaging and drives awareness and bookings for their events and impressive list of speakers.
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For various reasons the relationship with their lead agency broke down and we stepped in to help the Crowd achieve their commercial objectives from the site.
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It was a tough time for the project but as we moved forward Jim summed it up nicely:
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'Sometimes it takes a crisis to see everyone’s character, and for me it has been a valuable crisis.'
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We executed against the plans to build what has turned out to be a good promotional tool and important business asset for the crowd. Â The site is fully responsive and functions well.
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We'd urge you to have a look at what The Crowd are doing. And if you’re from a large organisation and interested in meeting other people who are making business more sustainable, you should get along to one of their events post haste.
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Other recent charity projects include:
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