We were asked recently by HMDG
to produce some interactive banners for use on the CNN
website to drive views of a new video they had created for International Alert
International Alert is is an independent peacebuilding organisation that works to lay the foundations for lasting peace and security in communities affected by violent conflict.
We were asked for our ideas about how to further promote teh video and we showed an example of a similar job we had done for Honda (more details here
) whereby viewers of the video are encouraged to join the conversation on Facebook and Twitter to encourage virality.
We designed and built a microsite tha hooked into the Twitter and Facebook API's and we directed the ads from CNN to this microsite.
See the site and watch the video below: