THURSDAY 27, MARCH 2014

The Seven Magnificent Questions of Digital

 

Seven is an important number. It has spawned such cultural institutions as The Magnificent Seven, not to mention its superior predecessor Seven Samurai, The Seven Wonders of the World, The Secret Seven, and who can forget that Harry must destroy seven Horcruxes to defeat He Who Shall Not Be Named. 

Here at putitout HQ we've come up with seven questions that every agency, business (young or old) or social campaign should consider before creating digital.

You can and should read the article in full 7 Questions You Must Ask.

Here are the salient points of consideration before you build your digital product:

1. Who is going to use this?

2. What do you want to happen to the world once this product is added to it?

3. Do I have enough resources to see this through?

4. What are my limits of capability, where does my expertise lie?

5. What is the market need for what I am doing, what problem am I solving?

6. How am I going to measure success?

7. How do I make a success of this all, when will I be a billionaire like Mark Zuckerberg?

Read all the answers here.

At putitout we will help you answer these questions - and so architect your digital platform with you. Get in touch.

 

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The New Age of Publishing

 

Developer Economics and PPA Marketing recently published a fascinating reports on the state of digital.

Did you know:

The global app economy is predicted to be worth $143 billion in 2016.

Android and iOS captured over 94% of smartphone sales in Q4 2013.

Android had 81% of smartphone sales in Q3 2013.

iOS tablets dominate the tablet market, and it is estimated that by 2016 there will be 357 million tablets in circulation.

Against the mighty television evidence suggests tablets are the primary screen.

This means that publishers and advertisers are, more than ever before, pushing to create new platforms to attract an audience in transition. We're helping them every day.

You can read the full article if you like The Future of Digital Publishing.

 

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The Benefits of Emerging Commerce

Our emerging commerce offering is gathering momentum. For those that don't know, lets take a restaurant as an example, this is where we can provide you with a bespoke app to:

- Read the menu.

- Order your food and drinks.

- Pay - including splitting the bill and adding a tip.

- Automatically add a digital loyalty stamp for future offers.

- Share on social platforms.

These apps drive footfall, increase average customer spend and deliver valuable data enabling real time marketing.

You can read about how we see the industry moving in our article,The Changing Face of the Transaction. We're seeing lots of movement in the hospitality industry.  Our expertise will show you what you can gain, let's chat - 0207 100 2034 -hello@putitout.co.uk.

 

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putitout in the Press

We do like it when our work gets recognised in the national press.

Earlier in the year, The Telegraph featured our charity client Apps for Good - look out for the mention we got!

Of late, Gluugle - an app we built which helps those who suffer from gluten and wheat intolerance find places to eat - has appeared in The Sunday Times Style Magazine, Restaurant Magazine and Love it! Magazine. Read all about this PR extravaganza.

The brain child of super blogger Caz Roberts - Gluugle is in the App store now.

 

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