BOOK TICKETS HERE FOR THE EVENT ON 26th JUNE

 

9am to 11am

 

77-79 Great Eastern Street

 

In the wake of Snowden-gate, are brands doing enough to reflect growing consumer concern over mobile privacy and security? This year’s Mobile World Congress saw the launch of a plethora of new products which claim to ensure consumer privacy. The introduction of the touch ID fingerprint sensor on Apple’s iPhone 5S has prompted a flurry of interest in biometrics on mobile devices, despite the technology being available for some time. 

 

In addition, social networks, websites and apps are increasingly scrutinised in case they harvest data in a non-consumer friendly way. But can brands that make protection of personal data a central differentiator use this as a USP to win market share?

 

putitout and Diffusion is thrilled to host a morning on data security - including mobile privacy & security, data protection for social media, what brands do with your data and the issues between corporate responsibility and consumer action.

 

• Ed Hodges - Executive Vice President, EMEA at InAuth, Inc specialising in Mobile & Browser Authentication and Fraud Detection

• Simon Rockman - writer, The Register, and CEO of Fuss Free Phones, an MVNO for people who find mobile phones difficult to use

• Charles Cadbury - Managing Director, putitout

• Ivana Farthing – Head of Mobile, Diffusion 

 

We will cover the following areas: 

• Are marketers doing enough to reflect growing consumer concern over mobile privacy and security?

• Are consumers’ concerns influencing their mobile-buying decisions?

• What are businesses doing (and what should they be doing) to ensure that these concerns are addressed, particularly when developing mobile apps and websites?

• Where does the balance lie between corporate responsibility and consumer action, when it comes to issues around data privacy and security? 

• What are the PR implications of the ‘Rise of Privacy’ on businesses? If you’re an organisation, how do you talk about data protection to your customers – without scare-mongering?

 

We're holding the event in the newly refurbished and impressive offices of BoldRocket, next to the Hoxton Hotel on Thursday 26th June.

 

Format:

09:00 registration, coffee and croissants

09:30 Charlie Cadbury, MD putitout, intro to the morning

09:40 Introduction to the panel

09:50 Panel discussion

10.35 open to the floor, Q&A 

10:50 Networking, teas and biscuits with the hand-picked and influential crowd

 

Places are strictly limited to 50 so please confirm your attendance early at the below link:

 

https://www.eventbrite.co.uk/e/putitout-diffusion-is-data-security-the-achilles-heel-of-mobile-tickets-11905031269

 

A little more about the companies involved:

 

putitout are a dynamic tech agency based in Soho. Specialists emerging commerce platforms, they have firsthand experience of collecting and storing confidential data across multiple platforms from web, mobile and social with a history of delivering the technical side of global advertising campaigns for London's top agencies. Putitout have had plenty of exposure to understand the complexity and legal requirements of an organisation when handling confidential consumer data. Charlie Cadbury, putitout's MD, will give you an update on the challenges of data protection, how to understand why it plays such a core part of the products we deliver.  

 

Diffusion is a payment-by-results PR agency with offices in London and New York, and an international partner network. We are dedicated to the mobile sector, building campaigns based on an exceptional industry knowledge, the strength of our traditional media and analyst relationships and on our pioneering approach in the use of online PR techniques.

 

INAUTH creates advanced security products for mobile and browser. These include Malware, Crimeware, Jailbreak and Root detection, Dynamic & Persistent Identification / Authentication and Device Fingerprinting and GPS deep location lookups among others. These products allow our clients to tell whether a handset or computer has been hacked, whether account details have been compromised and whether the right person with the right device is trying to access the right app. 

 

BOLDROCKET is a new venture from global business and technology consultancy Capco, focused wholly on the needs of the end customer. Founded on the principal of “making people’s lives more wonderful in whatever way we can”, BOLDROCKET is already working with a number of high profile clients to drive forward their end customer strategy, using new disruptive technologies, in partnership with the start-up community.