It turns out that colour has the ability to invigorate people and change lives for the better (who'd have thunk it), and over the Easter Bank holiday putitout, Initials, and Umbrella ran a national campaign for Dulux.

'Change Your Story' encouraged anybody who had purchased a tin of Dulux to upload an after shot to a promotional microsite which gave them a chance to win lots of prizes from a family holiday to the Blue Mountains, Oz, to a hot air balloon ride, to thousands of pounds of CASH prizes.

putitout were tasked with building a fully responsive microsite to enhance the corresponding TV, radio and press adverts. Within the microsite we incorporated a winning algorithm that was signed off by a independent adjudicator to notify the successful entrants.

We were responsible for the delivery of the campaign and managing the content - delivered to tight timescales and within budget (of course). As with all live campaigns we very flexible solutions to the on going change requests with a rapid turnaround to ensure that Dulux's competition was running smoothly and effectively. Successful campaign, happy client, putitout winning at digital again.

Do get in touch if we can run your competitions. Happy painting.