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Powered by Honda, built by putITout

HONDA – Live Every Litre
 
PutITout designed and built a microsite to promote Honda's innovative 'Live Every Litre' Film project for Honda.
 
Future Shorts are the short film experts, passionate about the medium, and  responsible for distributing, broadcasting and championing short films worldwide.
 
Live Every Litre is the first project of its kind – 100% crowd sourced, from the characters, the route, even the music.  Filmed over a year, the documentary follows 12 characters taking their dream journeys on the road, powered by Honda. 
 
Live Every Litre Film online
 
This unique film was premiered on 21stJuly 2010. But more than just watching online - viewers can interact with each other in the live cinema experience of the Live Every Litre Film screening room.
 
In the fortnight leading up to the premiere, the audience has engaged with the project through exclusive footage, and sharing stories of their own  ‘dream journeys’.
 
This is where PutITout comes in.
 
Future Shorts briefed us on 2ndJuly to build the Live Every Litre film site to go live on 9th -  to engage users and build excitement ahead of the live premiere on 21st.
 
A very short turnaround project for a web build this complex - less than 3 weeks from briefing to completed launch.
 
However, our developers are experts and we’re passionate about delivering this project for Future Shorts and Honda.
 
Technical expertise delivers Live Every Litre Film site.
 
The web property had not only to look engaging - reflecting Honda’s quality proposition- but also guaranteed to work, to deliver Future Shorts compelling content.
 
Engagement is at the heart of this project, from the creation of the film’s content to the delivery of the premiere and beyond, through data capture.
 
Social optimisation was the key to liveeverylitrefilm, requiring seamless social network integration and use of both Facebook and Twitter.
 
We built a fully interactive site, enabling both interaction and sharing functionality. 
 
●     Twitter live feed enabled
●     Facebook comment wall with selected input added to the site
●     Content sharing by users via their own Facebook pages/ Twitter feeds
●     Downloadable Calendar app to add the Premiere countdown to users calendars
●     User registration/ tracking/ display
●     Countdown clock 
●     Video streaming of the highest picture and sound quality
●     Reminder communications- email, Calendar, social networking
 
These elements allow users to engage with each other on the site, and beyond, as they share content on their own social networking sites.
 
 
The Live Every Litre Film premiere
 
The film’s premiere was at a secret London location and was simultaneously streamed online at 8pm (GMT) on Wednesday 21stJuly 2010 at www.liveeverylitrefilm.com to an audience in 62 countries.
 
We delivered live content streaming to the Live Every Litre Screening room audience of over 10,000 users.
 
The premiere screening was further enhanced with viewers able to chat online with the film’s cast.
 
PutITout enabled a multi-national audience to Live Every Litre.
 
The microsite we built now links directly to the main campaign page but you can see screenshots below or view the test site (with limited functionality as teh Twitter API changed at the end of August and thus the twitter integration is no longer functional) at http://test.liveeverylitrefilm.com/.  
 
 
 

21st July 2010

Posted by Zoe