MFT is life changing fitness, and putitout have just delivered a new website for the fast growing lifestyle company. MFT have a unique view on fitness – they know it doesn’t have to be all pain and no game and they pride themselves on the fun social aspect in the classes as well as providing nutritional information to their members.

Jon Reynolds, founder of MFT, approached putitout in late 2013 with a view to rejuvenating his web presence, his shop window online was just not converting the kind of numbers that he hoped for.

Eager to grow our expertise in the fitness sector, we set about our task. Our process is a simple one – understand our clients’ businesses and apply our digital expertise in order to help them grow.

We ran a discovery scoping session with Jon and his team to understand his objectives and discover what could differentiate MFT online. Needless to say MFT are an exciting outfit whose members don’t get beasted to get fit – there are different classes for different levels, and it’s a particularly social place to be.

After working on the user experience, wireframes and designs we built the website in six agile sprints and have just launched the new site which is already getting people to sign up to its free trial.

Jon from MFT said that 'working with putitout was a hassle free process which is immediately paying dividends, they're cool guys who clearly know what they're doing'.

Happy clients are the best. Check out the site, and if you're feeling energetic - sign up to a free class. You won't regret it.