As SSMC state on their website, it is estimated that by 2017 there will be $1 trillion dollars of mobile payments going through mobiles and tablets.

There are a few mobile payment platforms out there that are doing rather well. This story is the part putitout played in SSMC.

SSMC started as Bartab and we met them in late 2012. The team at SSMC are experienced and have genuine insight into not only how mobile payments will affect the retail and hospitality industries but criticially how these industries can benefit. SSMC’s vision was to design a market leading white label product which can be adapted to suit any retail, or food and beverage establishment to provide them with real time, fast, secure mobile payments along with discovery and loyalty features.

With a SaaS business model, thie SSMC solution would allow businesses to offer customers a new generation, contemporary, fully functional transactional App without the risk and capital expense of their own development.

SSMC engaged putitout in November 2012 and we ran our scoping process to understand their product, what it was they were trying to do in the market and how exactly we could help them deliver to their clients and make the user experience simple, clean and effective. We also partnered with the design outfit Rabbit and Hare to bring SSMC’s brand aspirations to life. 

Together we created Mynt – a working prototype that demonstrated the capabilities of the platform to clients that would integrate with their EPOS system.

SSMC has gone on to productise this solution and has recently signed an MoU with Taylor St. Baristas to deliver a Taylor St. branded version of the Mynt app.

With NFC technology in both the Android and now iPhone 6 and the announcement of Apple Pay, there is an increased customer awareness and support for mobile payment solutions. It is now time for merchants to deliver solutions that offer new consumer buying experiences incorporating frictionless mobile payments. The best of these will use customer behavior data to deliver an enhanced, tailored experience.