Our good friends at Portland were approached by their client, Virgin Media, to rally support against the current sale of broadband internet and its regulation. Virgin, having a superior average speed rate are lobbying the Advertising Standards Authority to change the law on the sale of broadband to average speed rather than 'up to' speed.
We were involved in the campaign from an early stage, invited to share our ideas of the best mechanics to drive positive sentiment, get visitors to the site educated quickly and illicit the response of a signature on a digital petition.
Once the concept was signed off we had a short window in which to deliver all IA, creative concepts and individual assets, then get them signed off by Virgin Media. We then built a highly accessible site (one of the stakeholders was running IE6), all within a 3 week window.
We were responsible for all technical communications with Ookla who were the Virgin Media sanctioned technology provider providing the 'speed test' element of the site, a vital part of the process to inspire the visitor to sign the petition.
The site launched on the 18th November and garnered 3,000 signatures within the first week. On writing this we have delivered phase 2 (a CMS to allow Portland to add news stories) and the site now has 8,694 signatures (and counting).
Be a part of the movement, visit the site and Stop the Broadband Con*!!
*following the success of the campaign much of the functionlaity has been stripped away and the site will be phased out before too long.
04/10/2011 - Update
The BBC writes an article about the success of the campaign quoting the effectiveness of the site:
'From April next year, providers will no longer be able to advertise maximum speeds for net packages unless 10% of customers can actually get them.'