POWA Partnership

'We are incredibly excited to have agreed a partnership with putitout, who have joined the Powa Partner Program as an Implementation Partner. With their knowledge and expertise in the mobile payments space, coupled with the innovation of PowaTag - we will jointly drive the success and adoption of PowaTag in the marketplace.'  

- Martin Hucker, Head of EMEA Channel Sales, PowaTechnologies


Our drive towards Emerging Commerce means we follow the brightest shining lights in the mobile payments space.  As soon as we get wind of a new and innovative technology that is going to change the way consumers purchase items, we immediately pick up the phone. In April it was POWA’s turn. 

POWA tag solves a massive pain point for retailers when buying online.  

Today 71% of baskets are abandoned when purchasing online and 97% are abandoned when buying from a mobile device. POWA solves this issue with an instantaneous scan-to-buy action using a number of different visual and audio markers to purchase products.   

Founded by Dan Wagner, a forward thinking leader in the e-commerce space, it was soon apparent that not only was it a great product but POWA was going to cause an upset in the retail market place, making it extremely simple for shoppers to purchase goods.  

POWA is going to shake up this space and has some weight to do it.  POWA is attributed as receiving the largest Series A Funding for a technology start-up, beating Google's $25 million that it received in its infancy by raising $76M in late 2013 and recently being valued at $1.6 billion.

Why? The gains to be made are enormous with basket abandonment alone represents a $4 trillion revenue opportunity.

In order to achieve the growth they forecast putitout is proud to announce an early partnership with POWA, in a statement Charlie Cadbury, putitout's CEO said:

'We firmly believe the way humans transact has always and will always change.  We are playing an important role in driving that change and have secured a strategic partnership in POWA.  As with any great partnership our vision of the future is aligned and the opportunity is to use putitout and POWA's fabulously complimentary skills to drive this change together.' 

If you're interested in mobile payments or becoming a partner of putitout, please get in touch.


22nd August 2014

Posted by Ed Davenport