“We think Old Spice Whitewater deodorant smells more manly than the manliest man in man town. You know, like jet fighters & punching, or a bijillionaire playboy doing one arm push-ups with a hammerhead shark strapped to his back.”

 

This is the first line of the first Facebook housed competition for Old Spice,  launched 26^th August. A fun project to work on.

 

Entrants were invited to sum up the smell of Old Spice in a manly way.

 

We were approached by T7F to integrate the campaign into the UK Facebook page and collate all entrants.  We integrated their design into the page and set up the competition logic and database to collate all entries.  The best 1  were posted to the wall to encourage interest.

 

The competition ended at the beginning of December 2010 and had proved a huge success for Old Spice and the agency.