The era of print is coming to a close. For better or for worse newspapers and magazines will soon become antiques, editor’s dreams and pin ups from a forgotten age. Instead, tablets, wearable technology and phones do, and will, provide our information. The news now is tailored to our tastes and continuously updated in real time, never will you miss out on the latest story or games day score. 

This means a great deal for two industries in particular, those that create and publish the content and those that advertise and generate revenue through that content. Us, the user, will continue to absorb information, only the means through which we do so will change.

This growth is only set to accelerate as publishers are being forced to adapt to new technologies and new platforms, in many cases this has already happened. During 2013, global smartphone sales exceeded those of feature phones, reaching 55% of total handset sales (Developer Economics). However, where publishers are concerned it is the tablet which will be the device of the future. It is estimated that by 2016 there will be 357 million tablets worldwide (Forrester). This is particularly prevelant in the states where one in three are soon to own a tablet device (PPA Tap Report). Even against the mighty TV it is estimated that 62% of tablet owners pay more attention to the tablet than to the programme and 93% versus the adverts (PPA Tap Report). The power of the tablet is gargantuan. And here at putitout we are helping more and more brands make the conversion to optimised their digital platforms.

This is bad news for the nostalgic paper lovers, but it means that despite the decline of print, digital revenue for publishers and advertisers continues to rise at a great pace. What's important is that the publishing industry continue to adapt to the changes that better technology facilitates. This includes anyone who has envisaged advertising in any form of publications or releases.Advertisers are now actively reassessing who is using the platforms, this brings great advantages - retargeted and extra avenues to advertise. Eqaully though, the audience's power is as never before...

There is now a third strand to this new digital publishing phenomenon... You and I. Social media has made publishing so much more accessible to the masses, now anyone can have their say on the internet. Platforms like Twitter and Facebook allows instantaneous publication of our thoughts and onions to whoever cares to listen, the barrier to publishing is only our own imaginations. Brands are of course, savvy to this and we have created Facebook campaigns for Samsung, Old Spice, Angry Birds, and Honda.

What, then, is next. Yesterday we had print publishing, today we have online content publishing and tomorrow it is the content distribution that is key. Let’s not mess around, this tablet and mobile economy is expected to grow to $143 billion in 2016 and who knows beyond that. New houses to hold content will no doubt pop up and and putitout is here today to help you create yours.